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From Coal to Biotech

Overview of attention for book
Cover of 'From Coal to Biotech'

Table of Contents

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    Book Overview
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    Chapter 1 DSM: From Dutch State Mines to Chemicals Company
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    Chapter 2 Transforming a Business School
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    Chapter 3 Moving from Sales to Marketing
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    Chapter 4 Achieving Market Orientation
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    Chapter 5 Developing Business Strategy Dialogues at DSM
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    Chapter 6 Enhancing Business School Impact
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    Chapter 7 Embedding Business Strategy Dialogues as a Core Process
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    Chapter 8 Contributing to Business Strategy Dialogues
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    Chapter 9 Experimenting with Corporate Strategy Dialogues to Focus and Explore
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    Chapter 10 Branching Out Beyond Strategy
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    Chapter 11 The Big Decision: Exit Petrochemicals?
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    Chapter 12 Leveraging Faculty Learning Cycles
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    Chapter 13 Completing the Transformation of DSM
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    Chapter 14 Lessons for Academia and Business
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    Chapter 15 The Seven Traits of a Successful Company
Attention for Chapter 4: Achieving Market Orientation
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