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Wine Positioning

Overview of attention for book
Cover of 'Wine Positioning'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Issues, Objectives, and Method
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    Chapter 2 Understanding Consumer Behavior
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    Chapter 3 Identity, Segmentation, and Positioning
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    Chapter 4 Terroirs: Tell Me Where You Come From?
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    Chapter 5 Wine Brand: Take It Easy?
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    Chapter 6 When the E-Shopper Meets the Wine Industry
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    Chapter 7 Tools for Wine Differentiation and Positioning
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    Chapter 8 The World of Appellations
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    Chapter 9 The World of Brands
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    Chapter 10 Conclusion
Attention for Chapter 9: The World of Brands
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