↓ Skip to main content
What is this page? Embed badge

Wine Positioning

Overview of attention for book
Cover of 'Wine Positioning'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction: Issues, Objectives, and Method
  3. Altmetric Badge
    Chapter 2 Understanding Consumer Behavior
  4. Altmetric Badge
    Chapter 3 Identity, Segmentation, and Positioning
  5. Altmetric Badge
    Chapter 4 Terroirs: Tell Me Where You Come From?
  6. Altmetric Badge
    Chapter 5 Wine Brand: Take It Easy?
  7. Altmetric Badge
    Chapter 6 When the E-Shopper Meets the Wine Industry
  8. Altmetric Badge
    Chapter 7 Tools for Wine Differentiation and Positioning
  9. Altmetric Badge
    Chapter 8 The World of Appellations
  10. Altmetric Badge
    Chapter 9 The World of Brands
  11. Altmetric Badge
    Chapter 10 Conclusion
Attention for Chapter 1: Introduction: Issues, Objectives, and Method
Altmetric Badge

Citations

dimensions_citation
8 Dimensions
Summary Dimensions citations
So far, Dimensions has found 8 publications that cite this research output.

8

The most recent citing publications are shown below. View all 8 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.