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Confessions of the Pricing Man

Overview of attention for book
Cover of 'Confessions of the Pricing Man'

Table of Contents

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    Book Overview
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    Chapter 1 My First Painful Encounters with Prices
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    Chapter 2 Everything Revolves Around Price
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    Chapter 3 The Strange Psychology of Pricing
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    Chapter 4 Price Positioning: High or Low
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    Chapter 5 Prices and Profits
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    Chapter 6 Prices and Decisions
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    Chapter 7 Price Differentiation: The High Art
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    Chapter 8 Innovations in Pricing
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    Chapter 9 Pricing in Crises and Price Wars
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    Chapter 10 What the CEO Needs to Do
Attention for Chapter 2: Everything Revolves Around Price
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