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R for Marketing Research and Analytics

Overview of attention for book
Cover of 'R for Marketing Research and Analytics'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Welcome to R
  3. Altmetric Badge
    Chapter 2 An Overview of the R Language
  4. Altmetric Badge
    Chapter 3 Describing Data
  5. Altmetric Badge
    Chapter 4 Relationships Between Continuous Variables
  6. Altmetric Badge
    Chapter 5 Comparing Groups: Tables and Visualizations
  7. Altmetric Badge
    Chapter 6 Comparing Groups: Statistical Tests
  8. Altmetric Badge
    Chapter 7 Identifying Drivers of Outcomes: Linear Models
  9. Altmetric Badge
    Chapter 8 Reducing Data Complexity
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    Chapter 9 Additional Linear Modeling Topics
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    Chapter 10 Confirmatory Factor Analysis and Structural Equation Modeling
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    Chapter 11 Segmentation: Clustering and Classification
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    Chapter 12 Association Rules for Market Basket Analysis
  14. Altmetric Badge
    Chapter 13 Choice Modeling
Overall attention for this book and its chapters
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (94th percentile)
  • High Attention Score compared to outputs of the same age and source (83rd percentile)

Mentioned by

blogs
2 blogs
twitter
16 X users
facebook
1 Facebook page

Citations

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37 Dimensions

Readers on

mendeley
268 Mendeley
Summary Blogs X Facebook Dimensions citations
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