↓ Skip to main content
What is this page? Embed badge

R for Marketing Research and Analytics

Overview of attention for book
Cover of 'R for Marketing Research and Analytics'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Welcome to R
  3. Altmetric Badge
    Chapter 2 An Overview of the R Language
  4. Altmetric Badge
    Chapter 3 Describing Data
  5. Altmetric Badge
    Chapter 4 Relationships Between Continuous Variables
  6. Altmetric Badge
    Chapter 5 Comparing Groups: Tables and Visualizations
  7. Altmetric Badge
    Chapter 6 Comparing Groups: Statistical Tests
  8. Altmetric Badge
    Chapter 7 Identifying Drivers of Outcomes: Linear Models
  9. Altmetric Badge
    Chapter 8 Reducing Data Complexity
  10. Altmetric Badge
    Chapter 9 Additional Linear Modeling Topics
  11. Altmetric Badge
    Chapter 10 Confirmatory Factor Analysis and Structural Equation Modeling
  12. Altmetric Badge
    Chapter 11 Segmentation: Clustering and Classification
  13. Altmetric Badge
    Chapter 12 Association Rules for Market Basket Analysis
  14. Altmetric Badge
    Chapter 13 Choice Modeling
Attention for Chapter 11: Segmentation: Clustering and Classification
Altmetric Badge

Citations

dimensions_citation
37 Dimensions

Readers on

mendeley
1 Mendeley
Summary Dimensions citations
So far, Dimensions has found 37 publications that cite this research output.

37

The most recent citing publications are shown below. View all 37 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.