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Mendeley readers
Chapter title |
Proximity Marketing as an Enabler of Mass Customization and Personalization in a Customer Service Experience
|
---|---|
Chapter number | 32 |
Book title |
Managing Complexity
|
Published by |
Springer International Publishing, August 2016
|
DOI | 10.1007/978-3-319-29058-4_32 |
Book ISBNs |
978-3-31-929056-0, 978-3-31-929058-4
|
Authors |
Nataly Levesque, Harold Boeck |
Editors |
Jocelyn Bellemare, Serge Carrier, Kjeld Nielsen, Frank T. Piller |
Mendeley readers
The data shown below were compiled from readership statistics for 50 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Italy | 1 | 2% |
Unknown | 49 | 98% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 11 | 22% |
Student > Master | 10 | 20% |
Lecturer | 4 | 8% |
Student > Bachelor | 3 | 6% |
Professor | 3 | 6% |
Other | 4 | 8% |
Unknown | 15 | 30% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 26 | 52% |
Social Sciences | 4 | 8% |
Engineering | 3 | 6% |
Computer Science | 1 | 2% |
Economics, Econometrics and Finance | 1 | 2% |
Other | 1 | 2% |
Unknown | 14 | 28% |