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Multisensory Packaging

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Cover of 'Multisensory Packaging'

Table of Contents

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    Book Overview
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    Chapter 1 Multisensory Product Packaging: An Introduction
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    Chapter 2 Packaging Colour and Its Multiple Roles
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    Chapter 3 Food Imagery and Transparency in Product Packaging
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    Chapter 4 The Role of Typeface in Packaging Design
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    Chapter 5 Sonic Packaging: How Packaging Sounds Influence Multisensory Product Evaluation
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    Chapter 6 Tactile/Haptic Aspects of Multisensory Packaging Design
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    Chapter 7 Full-Bodied Taste: On the Embodied Origins of Product Perception and Sensory Evaluation
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    Chapter 8 The Multisensory Analysis of Product Packaging Framework
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    Chapter 9 Influencing Healthy Food Choice through Multisensory Packaging Design
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    Chapter 10 Multisensory Premiumness
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    Chapter 11 Multisensory Packaging Design across Cultures
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    Chapter 12 The Consumer Neuroscience of Packaging
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    Chapter 13 Multisensory Consumer-Packaging Interaction (CPI): The Role of New Technologies
Attention for Chapter 2: Packaging Colour and Its Multiple Roles
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