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Personal Data in Competition, Consumer Protection and Intellectual Property Law

Overview of attention for book
Cover of 'Personal Data in Competition, Consumer Protection and Intellectual Property Law'

Table of Contents

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    Book Overview
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    Chapter 1 Introducing a Holistic Approach to Personal Data
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    Chapter 2 The Golden Age of Personal Data: How to Regulate an Enabling Fundamental Right?
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    Chapter 3 From Personality to Property?
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    Chapter 4 The Failure of Control Rights in the Big Data Era: Does a Holistic Approach Offer a Solution?
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    Chapter 5 The Ambivalence of Algorithms
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    Chapter 6 Blurring Boundaries of Consumer Welfare
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    Chapter 7 The Rise of Big Data and the Loss of Privacy
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    Chapter 8 Big Data, Open Data, Privacy Regulations, Intellectual Property and Competition Law in an Internet-of-Things World: The Issue of Accessing Data
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    Chapter 9 A Competition-Law-Oriented Look at the Application of Data Protection and IP Law to the Internet of Things: Towards a Wider ‘Holistic Approach’
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    Chapter 10 Proprietary Rights in Digital Data? Normative Perspectives and Principles of Civil Law
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    Chapter 11 Personal Data After the Death of the Data Subject—Exploring Possible Features of a Holistic Approach
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    Chapter 12 The General Data Protection Regulation and Civil Liability
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    Chapter 13 Protecting Children Online: Combining the Rationale and Rules of Personal Data Protection Law and Consumer Protection Law
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    Chapter 14 Personal-Data and Consumer Protection: What Do They Have in Common?
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    Chapter 15 The Right to Data Portability and Cloud Computing Consumer Laws
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    Chapter 16 The Interface Between Data Protection and IP Law: The Case of Trade Secrets and the Database sui generis Right in Marketing Operations, and the Ownership of Raw Data in Big Data Analysis
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    Chapter 17 Data as Digital Assets. The Case of Targeted Advertising
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    Chapter 18 Binding Corporate Rules As a New Concept for Data Protection in Data Transfers
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    Chapter 19 The Power Paradigm in Private Law
Attention for Chapter 17: Data as Digital Assets. The Case of Targeted Advertising
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Chapter title
Data as Digital Assets. The Case of Targeted Advertising
Chapter number 17
Book title
Personal Data in Competition, Consumer Protection and Intellectual Property Law
Published by
Springer, Berlin, Heidelberg, November 2018
DOI 10.1007/978-3-662-57646-5_17
Book ISBNs
978-3-66-257645-8, 978-3-66-257646-5
Authors

Guido Noto La Diega

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X Demographics

The data shown below were collected from the profiles of 9 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 15 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 4 27%
Student > Ph. D. Student 3 20%
Student > Doctoral Student 1 7%
Lecturer 1 7%
Student > Bachelor 1 7%
Other 0 0%
Unknown 5 33%
Readers by discipline Count As %
Computer Science 5 33%
Economics, Econometrics and Finance 2 13%
Business, Management and Accounting 1 7%
Social Sciences 1 7%
Unknown 6 40%