Chapter 1 Consumer Culture and Its Futures: Dreams and Consequences

Chapter 2 “You Are a Socialist Child Like Me”: Goods and Identity in Bulgaria

Chapter 3 Consumer Culture from Socialist Yugoslavia to Post-socialist Serbia: Movements and Moments

Chapter 4 Overview of Consumer Culture in Bulgaria: From Perestroika to Facebook

Chapter 5 Consuming “Others”: Post-socialist Realities and Paradoxes of Appropriation in Serbia

Chapter 6 The Meanings and Practices of “Consumer Activism” in Postsocialist Bulgaria

Chapter 7 Preserves Exiting Socialism: Authenticity, Anti-standardization, and Middle-Class Consumption in Postsocialist Romania

Chapter 8 The Pleasures of Being Global: Cultural Consumption of Pizza and Sushi in a Bulgarian City

Chapter 9 Consumption of the Past: Constructing Antiquity of an Archaeological Site in Bulgaria and Marketing the Ideological Narrative

Chapter 10 Modernization and the Department Store in Early-Twentieth-Century Japan: Modern Girl and New Consumer Culture Lifestyles

Chapter 12 Middle Stratum Consumption Patterns as a “Key” for Understanding Japanese Society