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Mendeley readers
| Chapter title |
Influencer Marketing
|
|---|---|
| Chapter number | 7 |
| Book title |
Quick Guide Digitale B2B-Kommunikation
|
| Published by |
Springer Gabler, Wiesbaden, January 2019
|
| DOI | 10.1007/978-3-658-14213-1_7 |
| Book ISBNs |
978-3-65-814212-4, 978-3-65-814213-1
|
| Authors |
Michael C. Schmitt |
Mendeley readers
The data shown below were compiled from readership statistics for 34 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 34 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 10 | 29% |
| Student > Master | 4 | 12% |
| Lecturer | 2 | 6% |
| Student > Ph. D. Student | 2 | 6% |
| Student > Doctoral Student | 1 | 3% |
| Other | 2 | 6% |
| Unknown | 13 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 14 | 41% |
| Economics, Econometrics and Finance | 3 | 9% |
| Social Sciences | 2 | 6% |
| Arts and Humanities | 1 | 3% |
| Medicine and Dentistry | 1 | 3% |
| Other | 0 | 0% |
| Unknown | 13 | 38% |