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Biosurveillance in New Media Marketing

Overview of attention for book
Cover of 'Biosurveillance in New Media Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Advertising Futures
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    Chapter 2 A Theory of Manipulation: Critical Perspectives
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    Chapter 3 The Emergence of Neuromarketing
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    Chapter 4 The Discursive World of Neuromarketing: For Whom Are These Technologies Working?
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    Chapter 5 Structures of Understanding
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    Chapter 6 Worldlessness: The Brain as ‘Buy Button’
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    Chapter 7 Poor in World: Augmenting Animality
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    Chapter 8 World-Forming: The Agentic Consumer
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    Chapter 9 Self-Determination and Implications of Mining the Brain
Attention for Chapter 5: Structures of Understanding
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