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| Chapter title |
Direct-to-consumer branding — the US perspective
|
|---|---|
| Chapter number | 6 |
| Book title |
Brand Medicine
|
| Published by |
Palgrave Macmillan, London, January 2001
|
| DOI | 10.1057/9780230522510_6 |
| Book ISBNs |
978-1-349-42588-4, 978-0-230-52251-0
|
| Authors |
Anne Devereux |