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Mendeley readers
Chapter title |
Using New Media to Engage Consumers at the Football World Cup
|
---|---|
Chapter number | 3 |
Book title |
Managing the Football World Cup
|
Published by |
Palgrave Macmillan, London, January 2014
|
DOI | 10.1057/9781137373687_3 |
Book ISBNs |
978-1-349-47670-1, 978-1-137-37368-7
|
Authors |
Adam Karg, Daniel Lock |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Brazil | 1 | 25% |
Unknown | 3 | 75% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 25% |
Lecturer | 1 | 25% |
Unknown | 2 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 25% |
Computer Science | 1 | 25% |
Unknown | 2 | 50% |