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Soft Power Made in China

Overview of attention for book
Cover of 'Soft Power Made in China'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 China’s Soft Power Building and Its TV Industry as a Soft Powerhouse
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    Chapter 3 Foreign Markets and Professionals: The Gatekeepers
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    Chapter 4 Local Embeddedness, Domestification, and Capital Displacement: The Case of Offline Media
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    Chapter 5 The Conversion Paradox in Quasi-Sinophone East Asia
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    Chapter 6 The Limits of Outsourced Soft Power
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    Chapter 7 Seeking Virtual Capital Through Online Media in the Digital Age
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    Chapter 8 Conclusions
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    Chapter 9 Postscript: Envisioning the Future of China’s Soft Power
Attention for Chapter 5: The Conversion Paradox in Quasi-Sinophone East Asia
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