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Social Media für KMU

Overview of attention for book
Attention for Chapter 7: Erfolgsmessung: Wie misst man, ob Social Media etwas bringt?
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Chapter title
Erfolgsmessung: Wie misst man, ob Social Media etwas bringt?
Chapter number 7
Book title
Social Media für KMU
Published by
Springer Gabler, Wiesbaden, January 2016
DOI 10.1007/978-3-658-07739-6_7
Book ISBNs
978-3-65-807738-9, 978-3-65-807739-6
Authors

Dagmar Mack, Dominic Vilberger

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 19 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 19 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 7 37%
Student > Ph. D. Student 2 11%
Student > Master 2 11%
Lecturer > Senior Lecturer 1 5%
Unknown 7 37%
Readers by discipline Count As %
Business, Management and Accounting 6 32%
Psychology 2 11%
Computer Science 1 5%
Arts and Humanities 1 5%
Economics, Econometrics and Finance 1 5%
Other 1 5%
Unknown 7 37%