You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Der Subconscious Decision Marketing Index© (SDMI)
|
|---|---|
| Chapter number | 1 |
| Book title |
Neuro-Advertising
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-06076-3_1 |
| Book ISBNs |
978-3-65-806075-6, 978-3-65-806076-3
|
| Authors |
Elke Schwarz |