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Mendeley readers
| Chapter title |
The Value of Online-to-Offline Channel for Start-up Fashion Designer Brands: Lessons from China
|
|---|---|
| Chapter number | 8 |
| Book title |
Fashion Supply Chain Management in Asia: Concepts, Models, and Cases
|
| Published by |
Springer, Singapore, January 2019
|
| DOI | 10.1007/978-981-13-2294-5_8 |
| Book ISBNs |
978-9-81-132293-8, 978-9-81-132294-5
|
| Authors |
Jingjing Wang, Yixiong Yang |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 7 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 3 | 43% |
| Student > Ph. D. Student | 2 | 29% |
| Student > Postgraduate | 1 | 14% |
| Professor | 1 | 14% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 43% |
| Engineering | 2 | 29% |
| Social Sciences | 1 | 14% |
| Economics, Econometrics and Finance | 1 | 14% |