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Universities as Agencies

Overview of attention for book
Cover of 'Universities as Agencies'

Table of Contents

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    Book Overview
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    Chapter 1 Reputation Management, Social Embeddedness, and Rationalization of Universities
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    Chapter 2 Reputation Management in Nordic Universities—Profiles and Development Over Time
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    Chapter 3 Reputation Management Revisited: U.S. Universities Presenting Themselves Online
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    Chapter 4 Reputation Profiles of Chinese Universities—Converging with Global Trends or National Characteristics?
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    Chapter 5 Social Science Disciplines in Complex Development Contexts—The Professional Dimension of Reputation Management
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    Chapter 6 What We Stand For: Reputation Platforms in Scandinavian Higher Education
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    Chapter 7 Marketing the American University: Professionalization of Development in Entrepreneurial Universities
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    Chapter 8 Enacting Diversity in American Higher Education
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    Chapter 9 The Legal Rationalization of American Higher Education
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    Chapter 10 Socially Embedded Universities and the Search for Meaning
Attention for Chapter 7: Marketing the American University: Professionalization of Development in Entrepreneurial Universities
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