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Chapter title |
Diffusion Modeling Framework for Adoption of Competitive Brands
|
---|---|
Chapter number | 25 |
Book title |
System Performance and Management Analytics
|
Published by |
Springer, Singapore, January 2019
|
DOI | 10.1007/978-981-10-7323-6_25 |
Book ISBNs |
978-9-81-107322-9, 978-9-81-107323-6
|
Authors |
Adarsh Anand, Gunjan Bansal, Arushi Singh Rawat, P. K. Kapur |