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The Road to Wicked

Overview of attention for book
Cover of 'The Road to Wicked'

Table of Contents

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    Book Overview
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    Chapter 1 We’re Off to See the Wizard: In Search of Cultural Sustainability
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    Chapter 2 The Wonderful Wizard of Marketing: L. Frank Baum as Producer and Promoter
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    Chapter 3 Extending the Yellow Brick Road: More Books and a Technicolor Rainbow
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    Chapter 4 Of Living Rooms and Libraries: Oz’s Journey from Fairy Tale to Myth
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    Chapter 5 Expanding the Map: Oz in the Public Domain
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    Chapter 6 Telling and Selling: The Untold Story of the Witches of Oz
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    Chapter 7 “My Entire Body Was Shaking”: Consumers Respond to Wicked
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    Chapter 8 “The Audience Unites in One Big ‘Yes!’”: Theater Professionals Reflect on Wicked
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    Chapter 9 Pulling Back the Curtain: Wicked Experiences
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    Chapter 10 Whither Oz?: Stepping into the Twenty-First Century
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    Chapter 11 At the Gates of the Emerald City: Toward a New Theory of Cultural Sustainability
Attention for Chapter 4: Of Living Rooms and Libraries: Oz’s Journey from Fairy Tale to Myth
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