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Digital Economy. Emerging Technologies and Business Innovation

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Cover of 'Digital Economy. Emerging Technologies and Business Innovation'

Table of Contents

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    Book Overview
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    Chapter 1 The Role of Content Marketing Strategies in Traffic Generation: A Conceptual Model Development
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    Chapter 2 Exploring Readers’ Perception of Professional Blogs
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    Chapter 3 Co-design and Chronic Regulatory Focus: A Cross-cultural Study and Suggestions for Future e-Marketing Practices
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    Chapter 4 The Practices of Nonprofit Organizations in the New Age of Social Media: A Qualitative Study of Donors’ Receptiveness
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    Chapter 5 The Likelihood of Financial Inclusion in e-Banking: A BiProbit Sample-Selection Modeling Approach
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    Chapter 6 Innovation, Banking Development and Governance
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    Chapter 7 Competitive Intelligence in the Start-Up Companies Belonging to the ICT Sector in Tunisia
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    Chapter 8 Lightweight Cryptography for Resource-Constrained Devices: A Comparative Study and Rectangle Cryptanalysis
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    Chapter 9 An Improved CNN Steganalysis Architecture Based on “Catalyst Kernels” and Transfer Learning
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    Chapter 10 DAPER Joint Learning from Partially Structured Graph Databases
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    Chapter 11 An Adverse Drug Events Ontology Population from Text Using a Multi-class SVM Based Approach
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    Chapter 12 E-Learning Effectiveness: A Survey in Two Tunisian Higher Education Establishments Using an Educational Platform
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    Chapter 13 Determinants of E-Learning Effectiveness: The Case of Tunisian Virtual School of Post Office
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    Chapter 14 E-Government and Social Media in Tunisia: An Empirical Analysis
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    Chapter 15 Social Marketing in Tunisian Public Health: Case of Sahtek
Attention for Chapter 3: Co-design and Chronic Regulatory Focus: A Cross-cultural Study and Suggestions for Future e-Marketing Practices
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Citations

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Readers on

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13 Mendeley
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Chapter title
Co-design and Chronic Regulatory Focus: A Cross-cultural Study and Suggestions for Future e-Marketing Practices
Chapter number 3
Book title
Digital Economy. Emerging Technologies and Business Innovation
Published by
Springer, Cham, May 2018
DOI 10.1007/978-3-319-97749-2_3
Book ISBNs
978-3-31-997748-5, 978-3-31-997749-2
Authors

Olfa Ammar, Safa Garbout, Imen Trabelsi Trigui

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 13 100%

Demographic breakdown

Readers by professional status Count As %
Professor 3 23%
Student > Master 3 23%
Student > Ph. D. Student 2 15%
Researcher 1 8%
Unknown 4 31%
Readers by discipline Count As %
Business, Management and Accounting 5 38%
Social Sciences 2 15%
Agricultural and Biological Sciences 1 8%
Computer Science 1 8%
Unknown 4 31%