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The Digitization of Business in China

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Cover of 'The Digitization of Business in China'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Business-to-Business Marketing in China: Digital or Traditional?
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    Chapter 2 China’s Online Peer-to-Peer (P2P) Lending Platforms
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    Chapter 3 The Key to Non-Profit Crowdfunding Through Internet Social Media
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    Chapter 4 The Language of Luxury Hotel Websites in China
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    Chapter 5 The Development Path of WeChat: Social, Political and Ethical Challenges
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    Chapter 6 Digital Business and Chinese Consumers’ Purchase Intentions in Indonesia
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    Chapter 7 Enhancing Brand Image and Brand Trust in the Vietnamese Tourism Industry Via e-Word of Mouth
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    Chapter 8 Digitalisation in Dentistry: Development and Practices
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    Chapter 9 Alibaba: Jack Ma’s Unique Growth Strategy and the Future of Its Global Development in the Chinese Digital Business Industry
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    Chapter 10 Conclusion: The Sino Digital Economy: Development History, Current Status, and Challenges Going Forward
Attention for Chapter 1: Introduction: Business-to-Business Marketing in China: Digital or Traditional?
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