Advances in Advertising Research IX
Springer Fachmedien Wiesbaden
Chapter title |
The Role of Big Data in Programmatic TV Advertising
|
---|---|
Chapter number | 3 |
Book title |
Advances in Advertising Research IX
|
Published by |
Springer Gabler, Wiesbaden, January 2018
|
DOI | 10.1007/978-3-658-22681-7_3 |
Book ISBNs |
978-3-65-822680-0, 978-3-65-822681-7
|
Authors |
Edward C. Malthouse, Ewa Maslowska, Judy Franks, Malthouse, Edward C., Maslowska, Ewa, Franks, Judy |
Country | Count | As % |
---|---|---|
Unknown | 14 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 3 | 21% |
Other | 1 | 7% |
Student > Ph. D. Student | 1 | 7% |
Student > Doctoral Student | 1 | 7% |
Researcher | 1 | 7% |
Other | 1 | 7% |
Unknown | 6 | 43% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 14% |
Arts and Humanities | 1 | 7% |
Computer Science | 1 | 7% |
Psychology | 1 | 7% |
Social Sciences | 1 | 7% |
Other | 1 | 7% |
Unknown | 7 | 50% |