Advances in Advertising Research IX
Springer Fachmedien Wiesbaden
Chapter title |
Emotional Claims in CSR Tweets: The Moderating Role of CSR Message Fit
|
---|---|
Chapter number | 17 |
Book title |
Advances in Advertising Research IX
|
Published by |
Springer Gabler, Wiesbaden, January 2018
|
DOI | 10.1007/978-3-658-22681-7_17 |
Book ISBNs |
978-3-65-822680-0, 978-3-65-822681-7
|
Authors |
Patrick Hartmann, Paula Fernández, Vanessa Apaolaza, Clare D’Souza, Hartmann, Patrick, Fernández, Paula, Apaolaza, Vanessa, D’Souza, Clare |
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Researcher | 1 | 25% |
Unspecified | 1 | 25% |
Lecturer > Senior Lecturer | 1 | 25% |
Student > Master | 1 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 25% |
Business, Management and Accounting | 1 | 25% |
Economics, Econometrics and Finance | 1 | 25% |
Engineering | 1 | 25% |