Advances in Advertising Research IX
Springer Fachmedien Wiesbaden
Chapter title |
Increasing Brand Experiences and Word of Mouth in Experiential Retailing - A Cross-Cultural Perspective
|
---|---|
Chapter number | 19 |
Book title |
Advances in Advertising Research IX
|
Published by |
Springer Gabler, Wiesbaden, January 2018
|
DOI | 10.1007/978-3-658-22681-7_19 |
Book ISBNs |
978-3-65-822680-0, 978-3-65-822681-7
|
Authors |
Isabelle Köhler, Franz-Rudolf Esch, Köhler, Isabelle, Esch, Franz-Rudolf |
Country | Count | As % |
---|---|---|
Unknown | 16 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 2 | 13% |
Professor | 1 | 6% |
Student > Bachelor | 1 | 6% |
Student > Ph. D. Student | 1 | 6% |
Unknown | 11 | 69% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 25% |
Agricultural and Biological Sciences | 1 | 6% |
Unknown | 11 | 69% |