Advances in Advertising Research IX
Springer Fachmedien Wiesbaden
Chapter title |
The Positive Effect of Green versus Conventional Brand Placement: The Roles of Brand Warmth and Persuasion Knowledge
|
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Chapter number | 11 |
Book title |
Advances in Advertising Research IX
|
Published by |
Springer Gabler, Wiesbaden, January 2018
|
DOI | 10.1007/978-3-658-22681-7_11 |
Book ISBNs |
978-3-65-822680-0, 978-3-65-822681-7
|
Authors |
Marijn H. C. Meijers, Eva A. van Reijmersdal, Anja Krafczyk, Meijers, Marijn H. C., van Reijmersdal, Eva A., Krafczyk, Anja |
Country | Count | As % |
---|---|---|
Unknown | 12 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Librarian | 1 | 8% |
Lecturer | 1 | 8% |
Student > Doctoral Student | 1 | 8% |
Student > Ph. D. Student | 1 | 8% |
Student > Master | 1 | 8% |
Other | 2 | 17% |
Unknown | 5 | 42% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 25% |
Social Sciences | 1 | 8% |
Engineering | 1 | 8% |
Design | 1 | 8% |
Unknown | 6 | 50% |