Advances in Advertising Research IX
Springer Fachmedien Wiesbaden
Chapter title |
Now and Wow! How Temporal Characteristics Affect the Word of Mouth of Topical Advertising
|
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Chapter number | 20 |
Book title |
Advances in Advertising Research IX
|
Published by |
Springer Gabler, Wiesbaden, January 2018
|
DOI | 10.1007/978-3-658-22681-7_20 |
Book ISBNs |
978-3-65-822680-0, 978-3-65-822681-7
|
Authors |
Komala Mazerant, Lotte M. Willemsen, Mazerant, Komala, Willemsen, Lotte M. |
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Type | Count | As % |
---|---|---|
Members of the public | 1 | 100% |
Country | Count | As % |
---|---|---|
Unknown | 6 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 17% |
Student > Ph. D. Student | 1 | 17% |
Researcher | 1 | 17% |
Unknown | 3 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 17% |
Business, Management and Accounting | 1 | 17% |
Economics, Econometrics and Finance | 1 | 17% |
Unknown | 3 | 50% |