Advances in Advertising Research IX
Springer Fachmedien Wiesbaden
Chapter title |
Keeping It Real: Applying Realistic Periods of Gameplay to the Study of Recall and Recognition of In-Game Advertising in a Console Video Game
|
---|---|
Chapter number | 8 |
Book title |
Advances in Advertising Research IX
|
Published by |
Springer Gabler, Wiesbaden, January 2018
|
DOI | 10.1007/978-3-658-22681-7_8 |
Book ISBNs |
978-3-65-822680-0, 978-3-65-822681-7
|
Authors |
Kathryn G. Charlton, Charlton, Kathryn G. |
Country | Count | As % |
---|---|---|
Unknown | 6 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 17% |
Lecturer | 1 | 17% |
Student > Doctoral Student | 1 | 17% |
Student > Master | 1 | 17% |
Unknown | 2 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 17% |
Design | 1 | 17% |
Unknown | 4 | 67% |