The bold decision to go “all in”: Understanding the reasons behind consumers' willingness to migrate to the metaverse
Article in Psychology and Marketing (May 2024)
The most recent citing publications are shown below. View all 22 publications that cite this research output on Dimensions.
Article in Psychology and Marketing (May 2024)
Article in European Review of History Revue européenne d histoire (February 2024)
Article in JCMS Journal of Common Market Studies (February 2024)