Branding countries through multicultural events: a quantitative analysis of the impact of the FIFA World Cup 2022 on Qatar’s brand
Article in Frontiers in Communication (May 2024)
The most recent citing publications are shown below. View all 11 publications that cite this research output on Dimensions.
Article in Frontiers in Communication (May 2024)
Monograph (January 2024)
Article in Kastamonu İletişim Araştırmaları Dergisi (June 2023)