↓ Skip to main content
What is this page? Embed badge

Digital Influence

Overview of attention for book
Cover of 'Digital Influence'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
  3. Altmetric Badge
    Chapter 2 Then vs. Now: Influencer Marketing (Re-)Defined
  4. Altmetric Badge
    Chapter 3 Levels of Influence: Key Characteristics of Modern-Day Influencers
  5. Altmetric Badge
    Chapter 4 A Global Phenomenon: The Rise of Influencers Around the World
  6. Altmetric Badge
    Chapter 5 Business to Consumer (B2C) Influencer Marketing Landscape
  7. Altmetric Badge
    Chapter 6 Business to Business (B2B) Influencer Marketing Landscape
  8. Altmetric Badge
    Chapter 7 Discover Influencers: Finding the Perfect Match
  9. Altmetric Badge
    Chapter 8 Engage Influencers: Developing an Effective Outreach Strategy
  10. Altmetric Badge
    Chapter 9 Working with Influencers: Potential Paths to Take
  11. Altmetric Badge
    Chapter 10 Know the Risks: The Dark Side of Influencer Collaboration
  12. Altmetric Badge
    Chapter 11 Measure Success: What’s the Return on Investment?
  13. Altmetric Badge
    Chapter 12 Case Studies: Influencer Marketing Best Practices from Around the World
  14. Altmetric Badge
    Chapter 13 What’s Coming: The Future of Influencer Marketing
Attention for Chapter 4: A Global Phenomenon: The Rise of Influencers Around the World
Altmetric Badge

Mentioned by

twitter
1 X user

Citations

dimensions_citation
57 Dimensions

Readers on

mendeley
9 Mendeley
Summary X Dimensions citations
So far, Dimensions has found 57 publications that cite this research output.

57

The most recent citing publications are shown below. View all 57 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.