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Innovation and Marketing in the Pharmaceutical Industry

Overview of attention for book
Cover of 'Innovation and Marketing in the Pharmaceutical Industry'

Table of Contents

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    Book Overview
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    Chapter 1 The Pharmaceutical Industry: Specificity, Challenges, and What You Can Learn from this Book
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    Chapter 2 Innovation in the Pharmaceutical Industry: The Process of Drug Discovery and Development
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    Chapter 3 Portfolio Management in New Drug Development
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    Chapter 4 Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies
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    Chapter 5 New Challenges in Alliance Portfolio Management
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    Chapter 6 Evaluating the Impact of Treatment Effectiveness and Side Effects in Prescribing Choices
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    Chapter 7 The Successful Launch and Diffusion of New Therapies
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    Chapter 8 Pharmaceutical Lifecycle Extension Strategies
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    Chapter 9 Patent Expiry and Pharmaceutical Market Opportunities at the Nexus of Pricing and Innovation Policy
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    Chapter 10 Risk Assessment: The Consumer as an Intuitive Statistician
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    Chapter 11 Efficacy Expectations and Adherence: Evidence of Consumer Biases and Heuristics in Pharmaceutical Marketing
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    Chapter 12 Factors Affecting Adherence to Governmental Health Warnings and the Case of Over-the-Counter Cough and Cold Medications (OTC-CCM) in Children Under Two
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    Chapter 13 Vaccine Marketing
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    Chapter 14 Patient Empowerment: Consequences for Pharmaceutical Marketing and for the Patient–Physician Relationship
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    Chapter 15 Leveraging Peer-to-Peer Networks in Pharmaceutical Marketing
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    Chapter 16 Leveraging Social Media in the Pharmaceutical Industry
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    Chapter 17 Understanding Sample Usage and Sampling as a Promotion Tool: State of Industry Practice and Current Research
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    Chapter 18 Pharmaceutical Detailing Elasticities: A Meta-Analysis
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    Chapter 19 Marketing Spending Models
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    Chapter 20 Modeling the Effects of Promotional Efforts on Aggregate Pharmaceutical Demand: What We Know and Challenges for the Future
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    Chapter 21 Direct-to-Consumer Advertising of Pharmaceuticals: An Integrative Review
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    Chapter 22 How DTCA Influences Prescription Pharmaceutical Markets
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    Chapter 23 Spillovers and Other Externalities in Pharmaceutical Marketing
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    Chapter 24 Closing the Marketing Strategy-Tactics Gap: An Institutional Theory Analysis of Pharmaceutical Value Chain
Overall attention for this book and its chapters
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About this Attention Score

  • Good Attention Score compared to outputs of the same age (73rd percentile)

Mentioned by

twitter
2 X users
wikipedia
2 Wikipedia pages

Readers on

mendeley
219 Mendeley
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Title
Innovation and Marketing in the Pharmaceutical Industry
Published by
International Series in Quantitative Marketing, January 2014
DOI 10.1007/978-1-4614-7801-0
ISBNs
978-1-4614-7800-3, 978-1-4614-7801-0
Authors

Min Ding, Jehoshua Eliashberg, Stefan Stremersch

Editors

Ding, Min, Eliashberg, Jehoshua, Stremersch, Stefan

Timeline

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X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
As of 1 July 2024, you may notice a temporary increase in the numbers of X profiles with Unknown location. Click here to learn more.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 219 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 219 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 5 2%
Student > Master 4 2%
Student > Postgraduate 3 1%
Researcher 2 <1%
Student > Ph. D. Student 2 <1%
Other 0 0%
Unknown 203 93%
Readers by discipline Count As %
Business, Management and Accounting 4 2%
Pharmacology, Toxicology and Pharmaceutical Science 3 1%
Chemistry 2 <1%
Agricultural and Biological Sciences 2 <1%
Biochemistry, Genetics and Molecular Biology 1 <1%
Other 3 1%
Unknown 204 93%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 4. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 15 February 2022.
All research outputs
#7,576,681
of 25,992,468 outputs
Outputs from International Series in Quantitative Marketing
#1
of 1 outputs
Outputs of similar age
#81,479
of 321,848 outputs
Outputs of similar age from International Series in Quantitative Marketing
#1
of 1 outputs
Altmetric has tracked 25,992,468 research outputs across all sources so far. This one has received more attention than most of these and is in the 69th percentile.
So far Altmetric has tracked 1 research outputs from this source. They receive a mean Attention Score of 4.0. This one scored the same or higher as 0 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 321,848 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 73% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them