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Sports Marketing Agreements: Legal, Fiscal and Practical Aspects

Overview of attention for book
Cover of 'Sports Marketing Agreements: Legal, Fiscal and Practical Aspects'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introductory Remarks
  3. Altmetric Badge
    Chapter 2 Negotiating Drafting and Interpreting Sports Marketing Agreements: Some General Legal and Practical Points and Considerations
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    Chapter 3 The Importance of Intellectual Property Rights in Sports Event Marketing
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    Chapter 4 Letters of Intent, Heads of Agreement and Preliminary Agreements
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    Chapter 5 Confidentiality and Non-Disclosure Agreements
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    Chapter 6 Sports Event Management Agreements
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    Chapter 7 Sports Corporate Hospitality Agreements
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    Chapter 8 Sports Sponsorship Agreements
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    Chapter 9 Sports Stadia Naming Rights Agreements
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    Chapter 10 Sports Stadia Concession Agreements
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    Chapter 11 Sports Licensing and Merchandising Agreements
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    Chapter 12 Sports Image Rights and Endorsement Agreements
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    Chapter 13 Sports TV Rights Agreements
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    Chapter 14 Sports New Media Rights Agreements
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    Chapter 15 Fiscal Aspects
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    Chapter 16 EU Aspects
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    Chapter 17 Alternative Dispute Resolution
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    Chapter 18 ‘Best Endeavours’ Clauses
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    Chapter 19 ‘Boiler Plate’ Clauses
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    Chapter 20 Concluding Remarks
Attention for Chapter 12: Sports Image Rights and Endorsement Agreements
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