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Timeline
Mendeley readers
Chapter title |
Marketing in an Experiential Perspective: From “Goods and Service Logic” to “Experience Logic”
|
---|---|
Chapter number | 3 |
Book title |
The Experience Logic as a New Perspective for Marketing Management
|
Published by |
Springer, Cham, January 2018
|
DOI | 10.1007/978-3-319-77550-0_3 |
Book ISBNs |
978-3-31-977549-4, 978-3-31-977550-0
|
Authors |
Tonino Pencarelli, Fabio Forlani |
Mendeley readers
The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 21 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 4 | 19% |
Student > Bachelor | 2 | 10% |
Student > Ph. D. Student | 2 | 10% |
Student > Doctoral Student | 1 | 5% |
Other | 1 | 5% |
Other | 1 | 5% |
Unknown | 10 | 48% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 7 | 33% |
Nursing and Health Professions | 1 | 5% |
Agricultural and Biological Sciences | 1 | 5% |
Economics, Econometrics and Finance | 1 | 5% |
Social Sciences | 1 | 5% |
Other | 0 | 0% |
Unknown | 10 | 48% |