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| Chapter title |
„Aways-on und Always-in-Touch” – das neue Kaufverhalten
|
|---|---|
| Chapter number | 1 |
| Book title |
SoLoMo - Always-on im Handel
|
| Published by |
Springer Fachmedien Wiesbaden, December 2013
|
| DOI | 10.1007/978-3-658-03968-4_1 |
| Book ISBNs |
978-3-65-803967-7, 978-3-65-803968-4
|
| Authors |
Heinemann, Gerrit |