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Social Media Marketing

Overview of attention for book
Cover of 'Social Media Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 How Social Media Will Impact Marketing Media
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    Chapter 2 Social Media Marketing: Evolution and Change
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    Chapter 3 Uniqueness of Social in the Overall SMAC Stack
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    Chapter 4 Lifecycle of Information on the Web: Implications for Aggregator Sites
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    Chapter 5 Shadow Side of Social Media Marketing: A User’s Perspective
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    Chapter 6 Exploring the Relationship Between Perceived Benefits and Social Media Brands Using Discriminant Analysis
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    Chapter 7 The Influence of Trust and Ease of Use of Social Media Platforms on South Africa’s Generation Y Social Media Use Intention and Information Sharing
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    Chapter 8 Decoding Digital Consumer Feedback: Customer Intelligence Insights Through Unstructured Data Mining
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    Chapter 9 Social Media Marketing, Corporate Social Responsibility, and Social Change in India
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    Chapter 10 The Future of Social CRM
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    Chapter 11 Sales Professionals’ Use of Social Media to Create and Deploy Social Capital in US and Indian Companies
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    Chapter 12 Influence of Social Media Marketing on Health Care and Automobile Sectors in India
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    Chapter 13 A Critical Analysis of Consumer Protection in Social Media Selling with Reference to Information Disclosures
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    Chapter 14 Portea: Social Media Applications
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    Chapter 15 Qwikcilver’s Experience: Why Social Marketing Drove Digital Gifting Growth in India
Attention for Chapter 1: How Social Media Will Impact Marketing Media
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Citations

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Readers on

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Summary X Dimensions citations
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Chapter title
How Social Media Will Impact Marketing Media
Chapter number 1
Book title
Social Media Marketing
Published by
Palgrave Macmillan, Singapore, January 2018
DOI 10.1007/978-981-10-5323-8_1
Book ISBNs
978-9-81-105322-1, 978-9-81-105323-8
Authors

Jagdish N. Sheth, Sheth, Jagdish N.

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X Demographics

X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
 Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 122 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 122 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 20 16%
Student > Master 16 13%
Student > Ph. D. Student 11 9%
Lecturer 10 8%
Lecturer > Senior Lecturer 6 5%
Other 13 11%
Unknown 46 38%
Readers by discipline Count As %
Business, Management and Accounting 36 30%
Social Sciences 14 11%
Computer Science 6 5%
Economics, Econometrics and Finance 4 3%
Design 3 2%
Other 11 9%
Unknown 48 39%

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