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Timeline
Mendeley readers
| Chapter title |
Understanding Digital Marketing—Basics and Actions
|
|---|---|
| Chapter number | 2 |
| Book title |
MBA
|
| Published by |
Springer, Cham, January 2016
|
| DOI | 10.1007/978-3-319-28281-7_2 |
| Book ISBNs |
978-3-31-928279-4, 978-3-31-928281-7
|
| Authors |
Teresa Piñeiro-Otero, Xabier Martínez-Rolán, Piñeiro-Otero, Teresa, Martínez-Rolán, Xabier |
Mendeley readers
The data shown below were compiled from readership statistics for 715 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 715 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 110 | 15% |
| Student > Master | 93 | 13% |
| Lecturer | 29 | 4% |
| Student > Ph. D. Student | 25 | 3% |
| Researcher | 21 | 3% |
| Other | 62 | 9% |
| Unknown | 375 | 52% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 158 | 22% |
| Social Sciences | 32 | 4% |
| Computer Science | 25 | 3% |
| Economics, Econometrics and Finance | 22 | 3% |
| Engineering | 18 | 3% |
| Other | 83 | 12% |
| Unknown | 377 | 53% |