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MBA

Overview of attention for book
Cover of 'MBA'

Table of Contents

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    Book Overview
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    Chapter 1 Marketing in Crises—Its Nature and Perspectives for Managers
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    Chapter 2 Understanding Digital Marketing—Basics and Actions
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    Chapter 3 Human Resource Management: An Operational Perspective
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    Chapter 4 Training and Development in Organizations: Start at the Beginning
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    Chapter 5 Accounting as an Information System
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    Chapter 6 Introduction to Corporate Finance
Attention for Chapter 2: Understanding Digital Marketing—Basics and Actions
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Mentioned by

news
1 news outlet

Citations

dimensions_citation
3 Dimensions

Readers on

mendeley
685 Mendeley
Summary News Dimensions citations
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