Empathy Imperiled
Springer Science & Business Media
Chapter title |
Neuromarketing 101: Branding Empathy
|
---|---|
Chapter number | 7 |
Book title |
Empathy Imperiled
|
Published by |
Springer, New York, NY, January 2013
|
DOI | 10.1007/978-1-4614-6117-3_7 |
Book ISBNs |
978-1-4614-6116-6, 978-1-4614-6117-3
|
Authors |
Gary Olson |
Country | Count | As % |
---|---|---|
Brazil | 1 | 5% |
Unknown | 19 | 95% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 6 | 30% |
Student > Doctoral Student | 2 | 10% |
Other | 2 | 10% |
Researcher | 2 | 10% |
Student > Master | 2 | 10% |
Other | 3 | 15% |
Unknown | 3 | 15% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 25% |
Social Sciences | 3 | 15% |
Engineering | 2 | 10% |
Psychology | 2 | 10% |
Economics, Econometrics and Finance | 1 | 5% |
Other | 1 | 5% |
Unknown | 6 | 30% |