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Mendeley readers
Chapter title |
Silver Advertising: Elderly People in Japanese TV Ads
|
---|---|
Chapter number | 18 |
Book title |
The Silver Market Phenomenon
|
Published by |
Springer, Berlin, Heidelberg, January 2008
|
DOI | 10.1007/978-3-540-75331-5_18 |
Book ISBNs |
978-3-54-075330-8, 978-3-54-075331-5
|
Authors |
M. Prieler |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Portugal | 1 | 10% |
Unknown | 9 | 90% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 3 | 30% |
Student > Ph. D. Student | 2 | 20% |
Unspecified | 1 | 10% |
Student > Doctoral Student | 1 | 10% |
Student > Master | 1 | 10% |
Other | 0 | 0% |
Unknown | 2 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 20% |
Arts and Humanities | 1 | 10% |
Unspecified | 1 | 10% |
Computer Science | 1 | 10% |
Economics, Econometrics and Finance | 1 | 10% |
Other | 2 | 20% |
Unknown | 2 | 20% |