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The Silver Market Phenomenon

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Cover of 'The Silver Market Phenomenon'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Demographic Change and Economic Growth
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    Chapter 2 Talking Politics: Demographic Variables and Policy Measures in Japan
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    Chapter 3 The Silver Markets in Japan Through Regulatory Reform
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    Chapter 4 Matching Demand and Supply: Future Technologies for Active Ageing in Europe
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    Chapter 5 How Baby-Boomers in the United States Anticipate Their Aging Future: Implications for the Silver Market
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    Chapter 6 Japan’s Demographic Changes, Social Implications, and Business Opportunities
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    Chapter 7 Disabled Persons as Lead Users for Silver Market Customers
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    Chapter 8 Integration of the Elderly in the Design Process
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    Chapter 9 Universal Design – Innovations for All Ages
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    Chapter 10 Transgenerational Design: A Heart Transplant for Housing
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    Chapter 11 Service Innovation: Towards Designing New Business Models for Aging Societies
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    Chapter 12 Current Strategies in the Retail Industry for Best-Agers
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    Chapter 13 Silver Pricing: Satisfying Needs is Not Enough Balancing Value Delivery and Value Extraction is Key
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    Chapter 14 Macro-Structural Bases of Consumption in an Aging Low Birth-Rate Society
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    Chapter 15 Changing Consumer Values and Behavior in Japan: Adaptation of Keio Department Store Shinjuku
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    Chapter 16 Grey Power: Older Workers as Older Customers
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    Chapter 17 Older Consumers’ Customer Service Preferences
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    Chapter 18 Silver Advertising: Elderly People in Japanese TV Ads
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    Chapter 19 Advertising Agencies: The Most Calcified Part of the Process
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    Chapter 20 The Importance of Web 2.0 to the 50-Plus
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    Chapter 21 The Business of Aging: Ten Successful Strategies for a Diverse Market
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    Chapter 22 The Discovery and Development of the Silver Market in Germany
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    Chapter 23 India: Emerging Opportunities in a Market in Transition
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    Chapter 24 Silver Markets and Business Customers: Opportunities for Industrial Markets?
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    Chapter 25 Business Chances in Personal Transportation: Traffic Safety for Older Adults
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    Chapter 26 In-Vehicle Telematic Systems and the Older Driver
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    Chapter 27 Taking Advantage of Adversarial Demographic Changes to Innovate Your Own Business
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    Chapter 28 The Golden Opportunity of Silver Marketing: The Case of Housing and Financial Services
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    Chapter 29 Medical System Reforms and Medical Information Systems in Japan
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    Chapter 30 The End of Mass Media: Aging and the US Newspaper Industry
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    Chapter 31 Material Innovation in the Japanese Silver Market
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    Chapter 32 Potholes in the Road to Efficient Gerontechnology Use in Elderly Care Work
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    Chapter 33 Senior Educational Programs for Compensating Future Student Decline in German Universities
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    Chapter 34 Lessons Learned and the Challenges and Opportunities Ahead
Overall attention for this book and its chapters
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33 Mendeley
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Title
The Silver Market Phenomenon
Published by
Springer Berlin Heidelberg, September 2008
DOI 10.1007/978-3-540-75331-5
ISBNs
978-3-54-075330-8, 978-3-54-075331-5
Editors

Kohlbacher, Florian, Herstatt, Cornelius

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 33 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Brazil 1 3%
Unknown 32 97%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 5 15%
Student > Doctoral Student 5 15%
Student > Master 5 15%
Student > Bachelor 4 12%
Other 2 6%
Other 5 15%
Unknown 7 21%
Readers by discipline Count As %
Business, Management and Accounting 9 27%
Engineering 3 9%
Economics, Econometrics and Finance 3 9%
Social Sciences 3 9%
Agricultural and Biological Sciences 2 6%
Other 6 18%
Unknown 7 21%