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Mendeley readers
| Chapter title |
Die Sinus-Milieus® 3.0 – Hintergründe und Fakten zum aktuellen Sinus-Milieu-Modell
|
|---|---|
| Chapter number | 8 |
| Book title |
Zielgruppen im Konsumentenmarketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2014
|
| DOI | 10.1007/978-3-658-00625-9_8 |
| Book ISBNs |
978-3-65-800624-2, 978-3-65-800625-9
|
| Authors |
Berthold Bodo Flaig, Bertram Barth, Flaig, Berthold Bodo, Barth, Bertram |
Mendeley readers
The data shown below were compiled from readership statistics for 19 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 19 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 4 | 21% |
| Other | 2 | 11% |
| Student > Bachelor | 2 | 11% |
| Unspecified | 1 | 5% |
| Student > Doctoral Student | 1 | 5% |
| Other | 2 | 11% |
| Unknown | 7 | 37% |
| Readers by discipline | Count | As % |
|---|---|---|
| Economics, Econometrics and Finance | 3 | 16% |
| Business, Management and Accounting | 2 | 11% |
| Social Sciences | 2 | 11% |
| Psychology | 2 | 11% |
| Unspecified | 1 | 5% |
| Other | 2 | 11% |
| Unknown | 7 | 37% |