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Language in International Business

Overview of attention for book
Cover of 'Language in International Business'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Methodological Considerations in Cross-national Consumer Research
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    Chapter 3 Cross-cultural Interaction: The International Comparison Fallacy?
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    Chapter 4 The Multinational Corporation as a Multilingual Community: Language and Organization in a Global Context
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    Chapter 5 Language Policies and Practices in Wholly Owned Foreign Subsidiaries: A Recontextualization Perspective
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    Chapter 6 The Multifaceted Role of Language in International Business: Unpacking the Forms, Functions and Features of a Critical Challenge to MNC Theory and Performance
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    Chapter 7 Re-considering Language within a Cosmopolitan Understanding: Toward a Multilingual Franca Approach in International Business Studies
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    Chapter 8 Linguistic Gender Marking and Its International Business Ramifications
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    Chapter 9 Why and How Does Shared Language Affect Subsidiary Knowledge Inflows? A Social Identity Perspective
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    Chapter 10 Fit, Misfit, and beyond Fit: Relational Metaphors and Semantic Fit in International Joint Ventures
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    Chapter 11 Conclusion
Attention for Chapter 6: The Multifaceted Role of Language in International Business: Unpacking the Forms, Functions and Features of a Critical Challenge to MNC Theory and Performance
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Readers on

mendeley
35 Mendeley
Summary
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Chapter title
The Multifaceted Role of Language in International Business: Unpacking the Forms, Functions and Features of a Critical Challenge to MNC Theory and Performance
Chapter number 6
Book title
Language in International Business
Published by
Palgrave Macmillan, Cham, January 2017
DOI 10.1007/978-3-319-42745-4_6
Book ISBNs
978-3-31-942744-7, 978-3-31-942745-4
Authors

Mary Yoko Brannen, Rebecca Piekkari, Susanne Tietze

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 35 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 35 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 6%
Lecturer 2 6%
Student > Bachelor 2 6%
Student > Doctoral Student 1 3%
Other 1 3%
Other 4 11%
Unknown 23 66%
Readers by discipline Count As %
Business, Management and Accounting 5 14%
Linguistics 3 9%
Psychology 2 6%
Computer Science 1 3%
Social Sciences 1 3%
Other 0 0%
Unknown 23 66%

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