You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Instrumente des Online-Marketings
|
|---|---|
| Chapter number | 3 |
| Book title |
B2B-Online-Marketing und Social Media
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-04695-8_3 |
| Book ISBNs |
978-3-65-804694-1, 978-3-65-804695-8
|
| Authors |
Ralf T. Kreutzer, Andrea Rumler, Benjamin Wille-Baumkauff |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 1 | 50% |
| Unknown | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Computer Science | 1 | 50% |
| Unknown | 1 | 50% |