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Timeline
Chapter title |
Complexity of Measuring Advertising Efficiency: An Application of DEA Method in Turkey
|
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Chapter number | 20 |
Book title |
Chaos, Complexity and Leadership 2014
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-18693-1_20 |
Book ISBNs |
978-3-31-918692-4, 978-3-31-918693-1
|
Authors |
Yasemin Keskin Benli, Çağla Pınar Bozoklu, Keskin Benli, Yasemin, Bozoklu, Çağla Pınar |