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Marketing-Trends

Overview of attention for book
Cover of 'Marketing-Trends'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Permission Marketing
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    Chapter 2 Virus-Marketing
  4. Altmetric Badge
    Chapter 3 Ambient Media
  5. Altmetric Badge
    Chapter 4 Guerilla-Marketing
  6. Altmetric Badge
    Chapter 5 Lovemarks
  7. Altmetric Badge
    Chapter 6 Hightech & Hightouch
  8. Altmetric Badge
    Chapter 7 Event Marketing
  9. Altmetric Badge
    Chapter 8 Erlebnismarketing
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    Chapter 9 Customer Relationship Management
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    Chapter 10 One-to-One-Marketing
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    Chapter 11 Mass Customization
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    Chapter 12 Szenenmarketing
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    Chapter 13 Co-Branding
  15. Altmetric Badge
    Chapter 14 Multi-Channel Management
  16. Altmetric Badge
    Chapter 15 E-Mail-Marketing
  17. Altmetric Badge
    Chapter 16 Corporate Citizenship
Attention for Chapter 13: Co-Branding
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Summary
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Chapter title
Co-Branding
Chapter number 13
Book title
Marketing-Trends
Published by
Gabler, January 2006
DOI 10.1007/978-3-8349-9061-7_13
Book ISBNs
978-3-83-490044-9, 978-3-83-499061-7
View on publisher site
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