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Mendeley readers
| Chapter title |
Business, Market, and Competitive Analysis (BMCA) Tools and Techniques
|
|---|---|
| Chapter number | 6 |
| Book title |
Principles of Marketology, Volume 1
|
| Published by |
Palgrave Macmillan, New York, January 2016
|
| DOI | 10.1057/9781137379320_6 |
| Book ISBNs |
978-1-349-67788-7, 978-1-137-37932-0
|
| Authors |
Hashem Aghazadeh, Aghazadeh, Hashem |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 50% |
| Student > Postgraduate | 1 | 50% |
| Student > Master | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 1 | 50% |
| Psychology | 1 | 50% |
| Engineering | 1 | 50% |