Markenpsychologie
Springer Fachmedien Wiesbaden
Chapter title |
Was Marken stark macht
|
---|---|
Chapter number | 10 |
Book title |
Markenpsychologie
|
Published by |
Springer Gabler, Wiesbaden, January 2013
|
DOI | 10.1007/978-3-658-01926-6_10 |
Book ISBNs |
978-3-65-801925-9, 978-3-65-801926-6
|
Authors |
Gert Gutjahr |