Markenpsychologie
Springer Fachmedien Wiesbaden
Chapter title |
Branding by Storytelling
|
---|---|
Chapter number | 29 |
Book title |
Markenpsychologie
|
Published by |
Springer Fachmedien Wiesbaden, January 2016
|
DOI | 10.1007/978-3-658-01926-6_29 |
Book ISBNs |
978-3-65-801925-9, 978-3-65-801926-6
|
Authors |
Prof. Dr. Gert Gutjahr, Gert Gutjahr |
Country | Count | As % |
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Unknown | 1 | 100% |
Type | Count | As % |
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Members of the public | 1 | 100% |
Country | Count | As % |
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Unknown | 1 | 100% |
Readers by professional status | Count | As % |
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Student > Master | 1 | 100% |
Readers by discipline | Count | As % |
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Economics, Econometrics and Finance | 1 | 100% |